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Course Title:

Course ID:

071024 0101 3915ESH

Course Dates :

07/Oct/2024

 To

11/Oct/2024

Course Duration :

5

Course Location:

London

United Kingdom

Course Fees GBP £ :

Primary Price

£4,555.99

VAT may vary depending on the country where the course or workshop is held

Course Fees USD $:

Advisory Price

$5,829.09

VAT may vary depending on the country where the course or workshop is held

Course Category:

Professional and CPD Training Programs

Leadership, Management, Marketing, Strategy, Human Resources, Soft Skills

Course Certified By:

* Professional Training and CPD Programs
Leading to : Executive Diploma Certificate
Leading to : Executive Mini Masters Certificate
Leading to : Executive Masters Certificate

* ESHub CPD
* LondonUni - Executive Management Training
* Others

United Kingdom

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Course Information

Introduction

Welcome to the 5-day comprehensive course on Market Research and Analysis!
In today's fast-paced business environment, understanding market dynamics and consumer behaviour is crucial for any organization's success.
This course is designed to equip participants with the knowledge and skills necessary to conduct effective market research and analysis, enabling them to make informed strategic decisions and gain a competitive edge in their industries.
This course will provide you with the necessary tools and knowledge to conduct thorough market research, analyse data effectively, and apply insights to drive business success.
Get ready to embark on a journey towards becoming a proficient market researcher!

Objectives

• Provide an overview of market research fundamentals.
• Understand different research methodologies and their applications.
• Learn how to collect, analyse, and interpret data effectively.
• Explore techniques for identifying market trends and opportunities.
• Develop strategies for leveraging research insights to drive business growth.
• Gain practical experience through case studies and hands-on exercises.

Who Should Attend?

This course is suitable for professionals across various industries who are involved in marketing, product development, strategic planning, or business analysis. It is beneficial for:
• Marketing Managers
• Product Managers
• Business Analysts
• Entrepreneurs
• Consultants
• Anyone interested in enhancing their understanding of market research and analysis.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Week 1

Day 1:
Introduction to Market Research
• Overview of Market Research
• Importance and Benefits
• Types of Market Research
• Primary vs. Secondary Research
• Ethical Considerations

Day 2:
Research Methodologies
• Qualitative Research Techniques
• Quantitative Research Methods
• Surveys and Questionnaires
• Focus Groups
• Interviews
• Observation Techniques

Day 3:
Data Collection and Analysis
• Sampling Techniques
• Data Collection Methods
• Data Processing and Cleaning
• Statistical Analysis
• Data Visualization
• Interpretation of Findings

Day 4:
Market Trends and Competitive Analysis
• Understanding Market Trends
• Industry Analysis
• Competitor Analysis
• SWOT Analysis
• PESTLE Analysis
• Porter's Five Forces Framework

Day 5:
Applying Research Insights
• Strategic Decision Making
• Product Development and Innovation
• Target Audience Segmentation
• Brand Positioning
• Marketing Strategies
• Case Studies and Practical Exercises

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.